We believe the right data can help solve any problem.

We help mission-driven agencies and organizations create world-changing initiatives powered by solid data.

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What’s passionate data collection?

It’s data collection with heart. We launch every project with an exceptional vision and bold goals and make a commitment to the best research. Other essential ingredients: a unified commitment and engaging reports.

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A roadmap to working with us:

We don’t do canned projects. We build custom surveys and research tools to produce actionable and meaningful data for the needs of your project.

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Just say no to canned. Every project is customized.
Working zen is possible. Exceptional project management is the key to success.
We are data nerds. Passion fuels our work.
Research and data work are fun. We specialize in taking complex data collection projects and making them accessible and relatable to all.

Put our two decades of experience to use for your organization.

We can size up or size down, according to the needs of your project.

Mary Johnstun

Founder and CEO

Dr. Dana Krueger, PhD

Lead Statistician & Data Analyst

Kelsey Kraft

Project Coordinator

Heather Gerould

Qualitative Research Analyst

Kase Johnstun

Communications & Education Specialist

Certifications & Codes


Woman-Owned Small Business (WOSB)
Women’s Business Enterprise (WBE) via WBENC
Insights Professional Researcher Certification (PRC)
Certified Diversity Executive (CDE)
Project Management Professional (PMP)

DUNS Number




NAICS codes

541910 – Market Research and Polling
541611 Administrative Management Consulting Services
541720 – Research and Development in the Social Sciences
91824 – Communications Consulting
91866 – Human Resources Consulting
91875 – Management Consulting
91883 – Organization Development Consulting
91885 – Personnel / Employment Consulting